1960’S: INDVIDUALITY AND STYLE
The 1960s were a decade of great social upheaval and rebellion against the establishment and the conservatism that dominated the 1950s. Fashion and clothing was not spared this dramatic change and a new way of thinking. Clothing reflected this new attitude, especially with the younger generation at the time, who were more concerned with self expression, fierce independence and individuality than traditional, acceptable and ‘’safer’’ forms of dressing. The fashion industry with the young masses, offered a myriad of styles to quench their thirst for individual style. Stores carried more variety than ever. It was the dawn of a new era, a period of immense style and conviction in the self.
The first time in history that grown men wanted to look young, rebellious, nonchalant and care-free.
Carrying on this great spirit of independence and innovation of thought and perception, March Clothing believes in similar values to that of the 1960s. Out of the box thinking and marking out one’s own unique sense of style are the core values we promote, keeping you looking stylish while you do it!