1960’S: INDVIDUALITY AND STYLE

The 1960s were a decade of great social upheaval and rebellion against the establishment and the conservatism that dominated the 1950s. Fashion and clothing was not spared this dramatic change and a new way of thinking. Clothing reflected this new attitude, especially with the younger generation at the time, who were more concerned with self expression, fierce independence and individuality than traditional, acceptable and ‘’safer’’ forms of dressing. The fashion industry with the young masses, offered a myriad of styles to quench their thirst for individual style. Stores carried more variety than ever. It was the dawn of a new era, a period of immense style and conviction in the self.

The first time in history that grown men wanted to look young, rebellious, nonchalant and care-free.

Carrying on this great spirit of independence and innovation of thought and perception, March Clothing believes in similar values to that of the 1960s. Out of the box thinking and marking out one’s own unique sense of style are the core values we promote, keeping you looking stylish while you do it!

October 17, 2016 by Faizan Shafi

CELEBRITY OF THE MONTH

Men’ Style

STYLISH CELEBRITY OF THE MONTH: FAWAD KHAN

This month, we at March Clothing have chosen to shine the spotlight on to Fawad Khan, as our stylish celebrity of the month.

Dubbed as one of the ‘’most well-groomed Bollywood actors” by GQ India, Fawad Khan has impeccable style. He also happens to be the brand ambassador of Giovani, a renowned men's Italian fashion brand, as well as of the Pakistani label Republic by Omer Farooq.

On dressing up:

In an candid interview with GQ India, Fawad revealed that "…comfort and simplicity are two keys that I follow when it comes to fashion,"

Team March has observed that the suave actor’s style is made up of a few key elements:

- He dresses simple! Fawad swears by the notion that one should always choose to go for the subtle and the comfortable, when given a choice!

- Classics are, well classics! He swears by classic suits and crisp shirts with clean cuts- Nothing like the enduring style of vintage clothing.

- Fittings clothes are most important! Fawad seems to understand the idea that its essential for clothes to fit right. The Bollywood heartthrob knows this better than anyone!

- Groom, groom and groom some more! We believe, Fawad, despite having professional style help, can’t not know a fair bit about personal grooming himself. Nothing could be more off-putting and unstylish as an unkempt man.

- Bold colors are best on a man! He is always one to rise to the occasion and dress sharply in bold colors when required. We doubt his directors would have much to complain about in getting him to don certain outfits. That said, the actor knows when to keep it straight-forward, such as when he donned that dapper black suit with a slim tie and the last Lux style awards. Nothing matches its sophistication and appeal!

Certainly, the suave Fawad Khan is the one to watch for inspiration on how to dress stylishly and with unparalleled elegance.

October 17, 2016 by Faizan Shafi

Denim History

Denim- we have all heard of it. It has been donned by countless millions across the globe. What may be little known though, is that the fabric that was to later become ‘denim’ was at first imported from France to the United States.

The André family in the French city of Nîmes developed a new, particularly durable fabric they dubbed ‘serge’ in the 1700’s. This ‘serge de (from) Nîmes’ was shortened to “denim.” Nearly a century later, in 1848,  James W. Marshall struck gold at Sutters Mill and this gave birth to the California Gold Rush. Miners were needed by the thousands.

It was during this time of great upheaval that miners found they needed clothing that could withstand all the elements and weather conditions they were exposed to on a daily basis: water, snow, dirt. Denim was just what the doctor ordered. Soon it was the standard clothing for Americans working in mines, on railroad tracks, on farms and on horseback. The cowboys were the first to bring denim into the mainstream American pop culture, but it wasn’t until the 1950s that denim began to be worn by the masses.

American film icons like Marlon Brando and James Dean popularized denim as a symbol of youth rebellion due to the fact that for the longest time denim was banned in public spaces of a certain prestige and caliber. Once Marilyn Monroe was spotted wearing denim, millions of women and girls soon followed suit.

Up until the 1950s, America produced the highest-quality denim in the world. Traditional looms, however took a very long time and resulted in fewer denim jeans produced, and denim-makers soon ditched them, replaced real indigo with synthetic dye and began prewashing fabric. This lead to cheaper and poorer-quality varieties of denim to be produced.

High quality, premium denim was still being produced though, late into the 20th Century. Beginning in the 1980s, Japanese companies bought traditional looms and authentic indigo dye, and by doing so cornered the denim market.

Within the premium denim family, selvage denim is the absolute top quality. Selvage denim is distinguishable by its deep blue colour, clean edge and organically irregular stitch. This results in a unique pair of clothing that ages beautifully.

Today, denim is arguably one style of clothing that has stood the test of time, not fading away with shifting trends. At March Clothing, we believe in offering our customers premium quality denim, which keeps you looking ever so chic, craving out your own independent sense of style, turning heads wherever you go.

October 17, 2016 by Faizan Shafi